One of the most difficult things for real estate agents to do would be to put a pen to paper and create a letter that they can mail to homeowners that have an expired listing, or perhaps are selling on their own. Expired listings and for sale by owner (FSBO) is an essential part of becoming a successful real estate agent. So exactly what do you say within your letter which will spark the interest with the homeowner. Would it be the old worn-out line saying you have buyers for their house.
With that being said, would there be some additional interesting information for them? If not your letter goes into that famous circular file. All of your hard work, crumpled up and gone. Not only that, it is a well-known fact that one letter on its own will not produce any results. Homeowners are certainly not running for their phone to call you pleading, that you should come over and list their property.
Here Are Some Topic Ideas Of What Can Be Sent
- So your house didn't sell, but here's how I can help you
- I specialize in getting homes that have failed to sell
- You shouldn't Give Up
- Pinpoint the reasons your house didn't sell
- I can put MORE money in your pocket than you could Selling on your own
- Have many real estate agents been calling you?
It generally requires a number of letters in sequential order so you can get yourself recognized. Which means that now it's more than one letter that you have to compose, it becomes a number of letters. This also means a number of good ideas that have to come together becoming a well thought out marketing campaign. Writing one letter is without a doubt hard enough, writing a series of letters is a struggle.
Try sitting down with a blank sheet of paper and begin a letter. Do you find yourself just staring at that blank sheet searching your mind for an idea? Just one good idea! Not so easy is it? Just how much time and effort are you going to have to put into getting all those letters written? Another task is proof reading all those letters. Possibly the worst thing you can do is send out a letter that is full of spelling and grammar errors. This is best done by another person or perhaps by a computer program. Do you have the time for all of this.
As soon as you start the composing process you will quickly conclude that the amount of time spent can cost you more money than actually buying letters. Well there's some good news, you can buy letters by a professional and ready to go. There is a big advantage to purchasing real estate letters, they can cost a dollar or less per letter. A tremendous bargain if I may say so.
When you finish your letters you will have to do the mailing. It is best that you send them out systematically so that your name is frequently viewed by the homeowner. You will have to keep track of what letters you mailed out to who. You don't want to send the same letter to someone twice. There are contact management programs available that can do that for you. All you have to do is to search contact management programs using the web to find them. I would recommend a follow-up phone call to the owners or perhaps a face-to-face visit to further form a relationship. What you want is to create the opportunity for a consideration to list their property. Good luck!
